Trustpilot for business

ONBOARDING FLOW

Trustpilot is a consumer review website. The site is free for consumers and it offers freemium services to businesses. The target group for this project is “Non tech-savvy business owners of a small company (less than 15 employees) with a company website using the Free Business Platform.

 

Details

Client

Trustpilot
Consumer Review Platform

My Focus

Google Venture Sprint, UX and UI design, Prototyping, User journeys

Period of development

April 2019
1 week

Case

The case for this project was about making the onboardnig flow for businesses less complicated and easier to complete 

Google Ventures Sprint

We used the Google Ventures Sprint as framework for the project. 

karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint
karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint

Long Term Goal,
Sprint Questions

Mapping,
How Might We Post'its

karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint, user, journey, map
karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint, user, journey, map
karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint, user, journey, sketching

Lightning demos,
The Four-Step Sketch,
Crazy 8's and more

Sticky decision,
Make a storyboard

karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint, user, journey, flow, sketching
karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint, user, journey, flow, sketching

"Before" and "After" map

Before

karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint, before, map

After

karoline, paarup, portfolio, website, project, trustpilot, onboarding, flow, google, venture, sprint, after, map

Client Feedback

We recieved quite positive feedback fromTrustpilot UX and development team. They expressed their excitement about the visualization of the “before” and “after”- map, and the visualization of the current dead ends in our process.
They told us that this prototype matches their values of transparency very well and that they are actually discussing the company categories internally and they would like to consider the headline feature to be a part of a new solution. 

Future suggestions

Based on our tests it was clear to us that users were uncertain why they would have to create a very heavy password for their Trustpilot business account. 

Since some user tend to be frustrated about too many critiria for making a password, it might be usefull to cut down on criterias. This could be a solution for those users who unatendently ends up in the “forgot your password”-flow  and avoid additional frustration and bouncing.

Users expressed

“I don’t see why this password would have to be just as important as the one for my bank account”

artmoney_laptop
trustpilot_test_laptop
disposable_camera_laptop

Grønbechs Guide

DIGITAL CONCEPT / WEBSITE

Grønbechs Guide

For my final exam on multimedia design, my study group and I designed and developed a solution for Grønbechs Hotel on Bornholm. The company wanted to offer their guests a unique experience to differentiate themselves from their nearby competitors. Therefore, our solution is a guide with personalized recommendations and favorites from the Grønbechs Hotels personel.

Details

Client

Grønbechs Hotel
Hotel on Bornholm

My Focus

UX, UI, Visual design, Digital Concept, Understanding business

Period of development

May - June 2018

Styletile

Low tech catalogue

karoline, paarup, portfolio, website, project, groenbechs, guide, low, tech, catalogue
karoline, paarup, portfolio, website, project, groenbechs, guide, low, tech, catalogue
karoline, paarup, portfolio, website, project, groenbechs, guide, low, tech, catalogue
karoline, paarup, portfolio, website, project, groenbechs, guide, low, tech, catalogue
karoline, paarup, portfolio, website, project, groenbechs, guide, low, tech, catalogue
karoline, paarup, portfolio, website, project, groenbechs, guide, low, tech, catalogue

User Journey

karoline, paarup, portfolio, website, project, groenbechs, guide, user journey
karoline, paarup, portfolio, website, project, groenbechs, guide, user journey

Logo process

karoline, paarup, portfolio, website, project, groenbechs, guide, logo, process
karoline, paarup, portfolio, website, project, groenbechs, guide, logo, process

Custom icon

karoline, paarup, portfolio, website, project, groenbechs, guide, logo, custom, icon

Business model canvas

karoline, paarup, portfolio, website, project, groenbechs, guide, business, model, canvas

Sitemap

karoline, paarup, portfolio, website, project, groenbechs, guide, sitemap
outrage_caption-01
disposable_camera_laptop
artmoney_laptop

Homeless

DIGITAL CONCEPT / APP

The app “Homeless”, makes it possible for Danish companies to offer homeless people in Denmark donation of meals. Companies can offer excess food from the catered lunch or cafeteria to the homeless. The homeless people get a meal without collecting leftovers from the city’s trash can and the companies earn goodwill and avoid foodwaste. This strengthens a company’s CSR profile.

karoline, paarup, portfolio, website, project, homeless, concept, caption, app

Details

Client

Cisco
“Global Problem Solver Challenge”

My Focus

Prototyping, user journeys and UX design

Period of development

December 2018 /January 2019
3 weeks​

Case

In Denmark the number of homeless people is rising and companies keep throwing out way to much leftover food. I wanted to make a digital concept that could serve both target groups.

The Concept

My study group and I initially designed the concept for homeless people in Denmark and private donors. For my exam in 5th semester I redesigned the concept to target company donors instead of private donors. The concept is the same – donating leftover food to homeless people and avoiding food waste. As a homeless person you are able to log in using a specific ID and start searching for donations nearby. As a company using this app, you are able to publish the numbers of meals that you want to donate, pick-up-adress and pick-up-time. I sketched the several user journeys below from the company’s point of view aswell as for the homeless.  

User journey / Company

karoline, paarup, portfolio, website, project, homeless, concept, user, journey

User journey in app / Company

karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, number
karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, date
karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, adress
karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, donation, meal
karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, confirmation
karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, confirmation
karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, confirmation
karoline, paarup, portfolio, website, project, homeless, concept, user, journey, company, donation, list

User journey in app / Homeless

karoline, paarup, portfolio, website, project, homeless, concept, user, journey, homeless, meal
karoline, paarup, portfolio, website, project, homeless, pretotyping, fake, door, testing

Pretotyping

For my exam I thought about how willing companies are to use an app like “Homeless” and how it would be possible to test this in a cheap and time efficient way. Therefore I presented this Mock-up of a “Fake door” – test. A good indication of whether companies would use the app, will be if they actively signs up for using it. 

Packaging

I also thought about the companies’ ability to choose whether or not they want to subcribe to a packaging deal from “Homeless”. In relation to the packaging in which the food is delivered, one must consider whether to put the app’s logo on it, as the packaging can end up as waste laying in the streets, and in this way sending a negative signal of “Homeless” as a brand. On the other hand, the broad brand / approach and create visibility about goodwill. Considering this I tried to design a packaging that encourages to recycling. 

karoline, paarup, portfolio, website, project, homeless, prototyping, packaging

Client Feedback

We recieved quite positive feedback from two business professionals who were invited our pitch. Our concept was judged based on four parametres by the professionals. Understanding the business, implementation, solving a problem and technological creativity. They we’re very exited about the app being an easy way of donation food from the company to the homeless people. One even said that she had been looking for an app for that exact purpose. They’d experienced having a lot of left over food in their respective workplaces and saw a realistic opportunity of implementation. 

 

Own Perspective

The concept of the “Homeless” app does not solve the growing homeless problem in Denmark, but can be a medium for people who are hard-pressed in society. All of the illustrations and mock-ups above are ideas of product development, advertising and test.

The distributor of the Homeless app could be, as described in our documentation, an organisation such as “SAND – De Hjemløses Landsorganiation” or another NGO. 

artmoney_laptop
outrage_caption-01
trustpilot_test_laptop