Rockwool Wecraft


This project was about creating a new solution that can streamline logistics and workflow at construction sites. Rockwool wanted a solution that focuses on the transition between transport and delivery of building materials and handling of materials at the construction site. This solution should help prevent errors and misunderstandings during the delivery of materials, streamline construction workflows and improve internal communication. My study group and I developed a prototype that meets this need and can also be combined with Rockwool’s desire for a solution that can help the construction site locate their materials.
The solution allows users to plan and organize deliveries, both in terms of time and location at the construction site. It allows the different parties to see an overview of their own and others’ ordered deliveries.




My focus

Prototyping, different user scenarios, user journey, UI design, app design

Period of development

February 2019 / March 2019
4 weeks​

Moodboarding and inspiration

Personas og brugerrejser

Desktop app

Android app


Rockwool’s own red color is used as a signature color for the most important elements of the app. The red color is integrated on icons, buttons and in the logo. In this way Rockwool is represented without their Rockwool logo being directly present in the app but still being the owner of the app. In addition, there are several construction companies that use a red color, which also means that users will already identify the color with the construction industry.
The other colors are in light gray shades, to give contrast to the red color. This creates a neutral and calm expression, thus increasing the focus on the important elements in the app.


bachelor project


Continuing the work from my internship I worked to create an onboarding flow, to introduce new users to the new Saas tool for thinkstep.com (now Sphera.com).
This project is protected by an NDA. 



Sustainability Consulting, Software and Data

My focus

Collecting data, dataprocessing, research, interaction- and navigationprinciples, user flows, designpriciples wireframing, prototyping, user testing.

Period of development

November 2019 - January 2020
7 weeks

User-centered design of a
new onboarding flow.

This project explores how a new onboarding flow can improve the user experience of thinksteps software. This is done through the Design Thinking Process, user-centric design and design principles.  Eventually the onboarding flow is combined with the redesign of the software’s user interface from the internship.

Design Thinking Process

I followed Design Thinking Process to be able to empathize with users, generate ideas for a solution, wireframe and prototype a new onboarding flow to be testet on new users of the Saas. 


What I've learned

Working with my bachelor project and specifically on onboarding flows I experienced how onboarding flows are important to digital services and how they can improve the user experience when designed correctly. I also learned that onabording flows can be complex to build and it takes quality knowledge and user insight to design a succesfull onboarding flow. 


Innovative user experience project


Innovative User Experience Project

During my last semester on KEA I was a User Experience Designer Intern at Kruso where I worked as a part of the UX team to redesign a complex software for thinkstep.com (now Sphera.com)
This project is protected by an NDA. 



Sustainability Consulting, Software and Data

My focus

Collecting data, dataprocessing, research, interaction- and navigationprinciples, user flows, wireframing, prototyping, user testing.

Period of development

September 2019 - December 2019
4 months

Innovative project
focusing on the user

This project focused on the user to redesign the software interface and to make it easier for users to complete LCA calculations.  

Interviews and

To collect data and knowlegde we interviewed both thinkstep imployees and users of the software. 


We created an Affinity diagram and collected all the data from interviews and observations. Then all relevant statements are sorted and group to recognize patterns between users. Lastly generate 5-7 key findings presented to the customer. 

Wireframing and prototyping

Producing wireframes and initially a prototype to be tested on relevant users. 

What I've learned

During my internship at Kruso I experiend to be an integrated part of a larger workplace while gaining experience from an agency. I was part of the professional and creative UX team from which I learned how to navigate in both creative processes and administrative tasks. In terms of the project on the thinkstep software I was able to use my own experiences in moodboarding, wireframing and prototyping, but I also learned from others in a large part of the process.

I learned a lot from working more extensively with user surveys, data collection and data processing which was a great for me to becoming proficient in recognizing patterns and coincidences between users.

During the internship, I worked extensively with UX conventions, UX design, user flows and design priciples which was a great learning experience.

User testing

The prototype was tested on existing users from a big danish company and resulted in positive and constructive feedback. 


Client Feedback

We recieved quite positive feedback from thinkstep.com, both from the Director of the Nordics, Ulf Gilberg, and from the german headquaters. They both expressed the possibility of developing their product in the direction that the prototype suggests.  

Future suggestions

Since the prototype is still in a very lowfi version, the new Saas interface design would need more specific details to support the all the different usecases that exists. Furthermore the prototype needs a complete user interface design to make the hierarchy and functions seem more realistic to support the user experience.