As the first project on Digital Concept Developement we designed a new concept for nemlig.com. This concept evolved around changing the habits in everydaylife. Our approach was a digital web application based on machine learning, designed to costumize the final product to the costumers wishes and needs.
Details
Client
nemlig.com
Dagligvarer online
My focus
User research, User experience, Divergent and Convergent Thinking, Generating ideas
Period of development
September 2018 - 2 weeks
Case
Focus on identifying new opportunities to support everyday habit structure
The Concept
The concept minimizes the costumer pain points of time and money used on online shopping. The convenient web app, simplifies the user experience through machine learning, and meets the values and needs of the costumer.
Machine learning
Mockups
Client Feedback
Nemlig.com was quite positive about the idea about simplifying the user journey of online grocery shopping. They saw the possibility of using machine learing to optimize their online service. A concern about “death by form” was taken into conzideration.
Finally, we considered how the solution could be optimized in relation to change the costumer’s everyday habits. This concept requires that the user himself takes the initiative and is the “tricker” to using this solution. Saying this, this concept could ideally be part of a main concept, designed fit into the daily habits of the costumer.
bachelor project
ONBOARDING FLOW Bachelor project Continuing the work from my internship I worked to create an onboarding flow, to introduce new users to the new Saas tool for thinkstep.com (now Sphera.com). This project is protected by an NDA. Details Client thinkstep.com Sustainability Consulting, Software and Data My focus Collecting data, dataprocessing, research, interaction- and navigationprinciples, user flows, designpriciples wireframing, […]
Nestea redesign
PRODUCT REDESIGN / BRANDING Nestea packaging This was my first assignment during the “Digital content” course, working with archetypes and redesign during a week. I chose ‘creator’ as my archetype and made a resdesign of Nestea ice tea bottle packaging. The mock up to the right shows my result. Details Client Nestea (non official) My […]
nemlig.com
DIGITAL CONCEPT / WEB APP nemlig.com As the first project on Digital Concept Developement we designed a new concept for nemlig.com. This concept evolved around changing the habits in everydaylife. Our approach was a digital web application based on machine learning, designed to costumize the final product to the costumers wishes and needs. Details Client […]