This was my first assignment during the “Digital content” course, working with archetypes and redesign during a week. I chose ‘creator’ as my archetype and made a resdesign of Nestea ice tea bottle packaging. The mock up to the right shows my result.
Details
Client
Nestea
(non official)
My Focus
Content marketing, brand personality, archetypes, copywriting, native advertisement
Period of development
November 20th - November 24th 2017
Moodboard
SoMe video
Brand personality moodbard
Meme for SoMe
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