As the first project on Digital Concept Developement we designed a new concept for nemlig.com. This concept evolved around changing the habits in everydaylife. Our approach was a digital web application based on machine learning, designed to costumize the final product to the costumers wishes and needs.
Focus on identifying new opportunities to support everyday habit structure
The concept minimizes the costumer pain points of time and money used on online shopping. The convenient web app, simplifies the user experience through machine learning, and meets the values and needs of the costumer.
Nemlig.com was quite positive about the idea about simplifying the user journey of online grocery shopping. They saw the possibility of using machine learing to optimize their online service. A concern about “death by form” was taken into conzideration.
Finally, we considered how the solution could be optimized in relation to change the costumer’s everyday habits. This concept requires that the user himself takes the initiative and is the “tricker” to using this solution. Saying this, this concept could ideally be part of a main concept, designed fit into the daily habits of the costumer.
HANDMADE TYPOGRAPHY Outrage I designed my own typography during the “Digital content” course. This is designed for the outlaw-archetype. I used a blade from a utility knife and black paint on white paper. This created an destructive, destroyed and chaotic expression. Furthermore I designed a couple of posters with the font (look futher down) Details […]
DIGITAL CONCEPT / APP Homeless The app “Homeless”, makes it possible for Danish companies to offer homeless people in Denmark donation of meals. Companies can offer excess food from the catered lunch or cafeteria to the homeless. The homeless people get a meal without collecting leftovers from the city’s trash can and the companies earn […]
PRODUCT REDESIGN / BRANDING Nestea packaging This was my first assignment during the “Digital content” course, working with archetypes and redesign during a week. I chose ‘creator’ as my archetype and made a resdesign of Nestea ice tea bottle packaging. The mock up to the right shows my result. Details Client Nestea (non official) My […]